Level 3 Award in Digital Marketing Essentials for Small Businesses
Qualification number 603/1928/8
Number of units 1
Guided learning hours 50
This qualification is aimed at individuals who are thinking about setting up a small business or who are already running such a venture. During the course, you will create a digital marketing plan which will build practical skills and knowledge of using digital technology to improve business performance. The qualification is assessed by assignment.
On completing this program, you will be able to:
- Explain the terminology, benefits, risks, and other considerations of using digital and online tools and techniques
- Outline the practical aspects of creating the infrastructure for digital and online tools
- Identify potential legal and contractual considerations
- Demonstrate how digital and online tools can be used to engage with customers, prospects, and the market
- Suggest how digital and online tools can be used to generate revenues for the business
- Create an online profile for a business and potential points of differentiation
- Explain the importance of customer behavior in an online context
- Develop a creative digital marketing plan for a small business
Qualification objectives
The objectives of the Level 3 Award in Digital Marketing Essentials for Small Businesses are as follows:
• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business
Who is it for?
This qualification is for learners who are 16 and over. The Level 3 Award in Digital Marketing Essentials for Small Businesses is aimed at those individuals who are thinking about setting up a new small business or who are already running such a venture and are keen to use technology to improve performance
Who regulates this qualification? The qualification is regulated in the UK by: • Ofqual Entry
Guidance and criteria
There are no formal entry requirements to study for a Level 3 Award; however, the center should ensure that you have a reasonable expectation of success in the program by assessing your previous qualifications and/or related work experience. Hence, it is their responsibility to use their professional and academic judgment when assisting you in deciding which level you should enter the programs.
To successfully study for a qualification, you should have an appropriate level of English Language skills (reading, writing, speaking, and listening).
To ensure success rates are maximized, for all qualifications, we recommend the following standards are met:
• IELTS 5.5
• Cambridge ESOL Cambridge English First
• Pearson Test of English Academic (PTE Academic) 51
• Common European Framework of Reference (CEFR) B2
Qualification structure
Qualification structure Level 3 Award in Digital Marketing Essentials for Small Businesses (603/1928/8)
The Level 3 Award in Digital Marketing Essentials for Small Businesses consists of one mandatory unit. To be awarded this qualification you must achieve a minimum of a Pass in the mandatory unit.
The total Guided Learning Hours (GLH) is 50 hours
The Total Qualification Time (TQT) is 60 hours
The credit value is 6